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Valentine's Day holds cultural significance globally. It is celebrated with love and affection across diverse cultures and regions. Valentine's Day: A Global Phenomenon 2
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Ancient Roman Times Originated as Lupercalia, a pagan festival celebrating fertility and health. The Evolution of Valentine's Day Middle Ages Valentine's Day gained popularity in Europe, transforming into a day of love and romance. Modern Day Celebrated worldwide with diverse customs and increased commercialization. 3
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In Europe, Valentine's Day emphasizes romantic love. People exchange cards, flowers, and gifts, celebrating affection. Valentine's Day in Europe In Asia and the Americas, it involves romantic gestures, gift exchanges, and unique customs reflecting cultural norms. Valentine's Day in Asia and the Americas Valentine's Day Around the World 4
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Italy: Observes 'La Festa degli Innamorati', with traditional gifts such as Baci chocolates. France: Known for celebrating 'La Saint-Valentin', involving romantic dinners and exchanging gifts. United States: Couples exchange cards, gifts, chocolates, and enjoy romantic dinners. Japan: Women gift chocolates, known as 'Giri-choco' to male colleagues and 'Honmei-choco' to loved ones. Distinct Valentine's Day Customs 5
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Hearts symbolize love and affection, often appearing on cards and gifts. Hearts Roses, especially red ones, are traditional symbols of love and romance. Roses Symbols of Valentine's Day Cupid, the Roman god of love, is a popular Valentine's symbol known for striking love with arrows. Cupid Chocolate gifts are a popular Valentine's treat symbolizing sweetness and indulgence. Chocolate 6
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Global Insights Consumer Survey, February 2023 Valentine's Day Expenditure Across Countries European countries often spend more on Valentine's Day gifts compared to Asian countries, reflecting cultural differences in gift-giving. Spending on Valentine's Day is highest in the USA and UK, signaling greater emphasis on gift-giving in these countries. 7
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In many Western countries, Valentine's Day is primarily celebrated romantically with couples exchanging gifts and affection. Romantic vs. Platonic Celebrations Alternatively, in some cultures, the day is celebrated among friends and family, focusing on platonic love. 8