Image - this is the general impression that is created among people about this or that person, firm or company. Image always socially conditioned, has an active influence on public opinion, fundamentally affects business results. Professional Image
It is known that the etiquette are the rules of the role of behavior in a civilized society, that it is necessary, first, to know, and secondly, constantly trained, honing his skills on people management experience is. Good behavior and manners, good taste in clothes, decent modesty and confident behavior contribute to the development of relations, the acquisition of new contacts and useful contacts. Practical lessons in etiquette to help the participants acquire the necessary skills and relieves them of uncertainty in correctness of their actions in difficult situations etiquette.
It is known that the impression of a man is largely determined by its manners, ability to behave in society in situations of business and mingle. Good manners contribute to the development of relations, getting new links and contacts. In addition, excellent knowledge of etiketini skills allows a person to feel comfortable in any conditions of civilized communication. Whether it is business event, an official reception, a meeting in a restaurant with a business partner or personal conversation. Everywhere must follow the rules of etiquette. For this it is necessary not only to know them, but also to possess the skills of etiketako behavior. This is especially important for businessmen, whose activities are connected with international contacts. Trainings and seminars on etiquette help the participants acquire the necessary skills and free from uncertainty in correctness of their actions in difficult etiquette situations.
Professional dress is critical in business. It is more than our public skin, it is a language. The way you package yourself sends a message about you, your skills, and your organization. It takes only a few seconds to form a first impression, and more than half of that first impression is based on appearance. Professional dress for men and women is also a critical component of your organization’s brand. Maintaining a competitive edge requires that your staff sustain a consistent visual impression with customers. Your employees are the ambassadors of your organization, and the way they are perceived determines how your organization is perceived by customers, the community, and the marketplace.
The presence of certain consumer company's image ( ie image ) facilitates the recognition of goods (services) of the firm and, therefore, their choice. Company image is formed as follows. For example, create the image of a medium-sized hotel. It is assumed that this hotel has a number of advantages: 1. Clarity and efficiency in work with clients; 2. Stability of activity for a long time ; 3. Professionalism of staff, individual approach to partners ; 4. Best value for money and quality of services offered ; 5. Information openness, intelligent advertising, high-quality catalogs; 6. Large range of offerings and additional services.
. The basic rule, a number of consequences, which in general can be called rules of building a positive image. Corollary 1. Designed by experts image should be based on real merits, and brought about by the experts must flow characteristics of the real merits of the company. It is understood that the firm, poorly performing their duties and obligations to customers, may lose not only the image of caring about their customers, partners and extremely reliable company, but lose any credibility at all. Corollary 2. Image must have the exact address, ie, attract specific groups of consumers. Corollary 3. Image must be original, ie, different from the images of other firms and easily recognized. Corollary 4. Image should be simple and clear, not overloaded with information to be easy to remember and to minimize the possibility of distortion. Corollary 5. Image must be plastic. He should remain unchanged in the perception of consumers and easily recognizable, quickly change in response to changing economic, social and psychological situation of fashion, as well as under the influence of perception of its consumers.
Image of the company, which exists in the minds of employees - is its internal image. Image of the company in the minds of customers, competitors, partners, that is, those not included in the number of staff - is an external image of the company. Image begins to form immediately, as soon as the company enters the market. However, in most cases the leaders have neither the time nor the energy, nor the money to track emerging image and purposefully correct it in the desired direction. In this case, the image formed spontaneously. Mst often spontaneous image has both positive traits and negative, causing about one and the same firm, we sometimes hear opposing views. Once the firm's management to ask, " What are we ? ", " What is different from the competition? ", " What means can attract other groups of consumers ? " - You can talk about the beginning of a special image formation. This process involves several stages: first it is necessary to fix the already generated image. To do this, use a variety of diagnostic techniques, including survey questionnaires, observation, focus groups. At the next stage the pros and cons of the existing image. Based on the problems of positive attributes of image are those that contribute to their decision, and negative - those that interfere with problem-solving. The next stage of work with the image involves determining measures neutralizing the negative traits and impact positive. At this stage the work program with the image, which is then implemented and.
The image of the hotel is a holistic picture of the fact that the hotel makes the client. The image of hotels is determined by many factors, including how it looks, dresses and talks like behaves her head. The first impression about a person or organization most closely. Sticking exclusively to this postulate, forward-thinking leaders pay much attention to not only your appearance, but also the appearance of the employees, the interior of the office, up to the font plates on the doors of the cabinets. If the watchman choice to the client still at the entrance, and the administrator rudely pointed to a chair, without having had time to say Hello - everything in the «order»! In the mind of the client already formed image of this organization, which will cost it much more expensive than learning to politely greet customers. It should be noted that the secret of success is not in the quantity of appearance of advertising material in Newspapers, on radio and television. The key to success in the accuracy of the concept of development of public relations. Whatever unpredictable nor was the reaction of the public in the period of formation of the look, the whole system must obey a single concept, that is the logic. Work on creation of the image of being explicitly for each group and by different means. This work is carried out largely by means of marketing communications, PR, advertising, personal selling, sales promotion
