SOCIAL MEDIA REPORT For Salford & Co. Fashion December 2024 PRESENTED BY CHIDI EZE
TABLE OF CONTENT ABOUT THE BRAND THE BRAND’S COMPETITOR SOCIAL MEDIA AUDIENCE SOCIAL MEDIA GOAL SOCIAL MEDIA CAMPAIGN SOCIAL MEDIA PERFORMANCE UPCOMING PLAN
ABOUT THE BRAND SALFORD & CO. FASHION SALFORD & CO. FASHION IS A POPULAR BRAND THAT HAS EXISTED SINCE 2002. THEY OFFER A VARIETY OF FASHION COLLECTIONS SUCH AS SHIRTS, TROUSERS, DRESSES, SKIRTS, AND BLOUSES. THE SIMPLE AND COMFORTABLE DESIGN OF THE FASHION ITEMS HAS BECOME THEIR MAIN ATTRACTION, MAKING THEIR CUSTOMERS KEEP COMING BACK TO BUY MORE COLLECTIONS.
OUR COMPETITOR BORCELLE FASHION RIMBERIO FASHION Borcelle Fashion has currently become a market leader in vintage fashion collections. They offer clothing lines for both men and women. They design classic clothing that is suitable for many market segments. Rimberio Fashion is well known for its modern clothing designs and styles. With their affordable prices, Rimberio Fashion has successfully become popular among fashionistas. NUMBER OF FOLLOWERS: 120,000 NUMBER OF FOLLOWERS: 90,000
AGE LOCATION GENDER City A City B City C City D Others 40% 25% 20% 10% 5% 18-22 years old 22-26 years old 30-35 years old 55% 30% 15% NUMBER OF FOLLOWERS: 100,000 FOLLOWERS SOCIAL MEDIA AUDIENCE
SOCIAL MEDIA GOAL INCREASE THE NUMBER of followers and engagement 01 EXPAND BRAND AWARENESS TO WIDER AUDIENCE 02 INCREASE TRAFFIC TO social media account 03
SOCIAL MEDIA CAMPAIGN CAMPAIGN DATE UPLOADED REACHED AUDIENCE New Product Launching 1 November 2024 100,000 audiences Our new product campaign attracted many of our followers to purchase and add item on their fashion collection Factory Showcase 15 November 2024 150,000 audiences The reels told a story about our creation process and showed the quality of the fashion items made with expert craftmanship Anniversary Promotion and Sale 27 November 2024 200,000 audiences This year anniversary’s campaign, we promoted our fashion collection stocks by giving discounts of up to 50% on every purchase
SOCIAL MEDIA PERFORMANCE ENAGAGEMENT RATE 10% TOTAL COMMENTS 5,600 Comments TOTAL SHARE 8,650 Shares SOCIAL MEDIA PERFORMANCE 10,750 Likes 1,250,500 Accounts 350 NEW FOLLOWERS TOTAL REACH
HIRE INFLUENCER TO PROMOTE OUR ACCOUNT We will hire influencer that match with our brand personality to introduce our brand to wider segments and audience BEAUTIFY THE SOCIAL MEDIA VISUAL The quality of photograph and video will be highly considered and planned to improve the social media visual CREATE A GIVEAWAY To appreciate the presence of our loyal followers, we will create giveaway with certain term and condition UPCOMING PLAN
THANK YOU
