Dr. Prof. Aleksandr Kozlov 04 / 10 /1 6
The direction or focus an organisation chooses to create the optimal balance between its internal strengths and weaknesses with the external threats and opportunities presented by the environment in order to achieve the organisation’s objectives through its value and culture... and is an ongoing process. 2
3 Mission Strategic goals SWOT-analysis Alternative strategies Strategy choice Strategy implementation
A main goal of the business, a sense of existence of the business Should be developed for three major audiences For your customers For the public For your employees 4
Well formulated mission statement is Connected with business of a company Short expression of the sense of existance Fitting to the values of society (to create trust) Distinguishing a company from other businesses 5
Royal/Dutch Shell An energy company To meet the energy needs of society, in ways that are economically, socially and environmentally viable, now and in the future 6
The Mathematics Genealogy Project The mission of this project is to compile information about ALL the mathematicians of the world. 7
Center for Management and Marketing (CMM) “Progress” To assist the affiliation of Russia into the global economy through development of Russian managers and entrepreneurs and establishing of direct contacts between Russian and Western businesses 8
I nternational Professors Project Mission 9 The International Professors Project is a non-profit global network of professors who have begun working as "Academic Citizens of the World" on university campuses in developing countries around the world AVK FEM SPbGPU IMOP IS
Kodak Trust your memories to Kodak Geiser (water filters producer in St. Petersburg) To make our world more clean 10
Coca-Cola ( old version ) : P ut the Coce within an arm‘s reach of desire Coca-Cola (acting version) To Refresh the World... in body, mind, and spirit. To Inspire Moments of Optimism... through our brands and our actions. To Create Value and Make a Difference... everywhere we engage 11
Wimm-Bill-Dann (dairy products, juices) Wimm-Bill-Dann helps the entire family live healthier by enjoying our nutritious and delicious food and beverage products every day throughout their lives. 12
Baltika brewery We create a high-quality product which gives people pleasure in their get-togethers, making their lives brighter and more interesting 13
To be an example of advanced company, demonstrating an efficient production model, enable to satisfy the broad range of customer’s needs and create the ideal working conditions for our employees 14 14
Welcome to eEuro Inclusion portal! This portal gives less widely used less taught (LWULT) languages in Europe a stronger voice by bringing together LWULT Language Resource Centres (LRC) from a large number of European countries. This is necessary if LWULT languages are to contribute fully to the future educational and cultural heritage of Europe. eEuro Inclusion gives LWULT LRCs greater visibility at the European level. The online exchange of knowledge, expertise and experience between LRCs is a first step towards the founding of a pan-European Association of LWULT LRCs. eEuro Inclusion has two main target groups: LRCs that provide LWULT language services and potential seekers of these services. 15
LWULT’s mission is twofold : to raise public awareness on the importance of learning these languages by facilitating free access to information and opportunities for LWULT language teaching and learning; to bring the language resource centres involved in LWULT language teaching together in a pan-European virtual network fostering communication and cooperation. 16
Tasks. Evaluate the “ eEuro Inclusion portal ” mission, identify it’s strong and weak sides Propose your (much better) version of the “ eEuro Inclusion portal ” mission statement 17
